https://www.edtrealistic.com/featuredprojects daily 0.75 2024-03-05 https://www.edtrealistic.com/featuredprojects/toeter-a-journey-into-innovation-and-afrikaans-identity-ycwma monthly 0.5 2024-03-05 https://images.squarespace-cdn.com/content/v1/65a170acbaef5d3f6cf7510a/04c3b74d-f532-4ec2-a323-f0c404731c15/toeter8.jpg Featured Projects - Toeter: A Journey into Innovation and Afrikaans Identity In the annals of digital entrepreneurship, there are tales of bold visionaries who dare to tread where others fear to venture. Such is the story of Toeter, a social media platform birthed from the fertile imagination of Frans Roelofse, an eccentric and courageous entrepreneur with a fervent passion for Afrikaans culture. It was a few years ago, at a time when the digital landscape was still burgeoning with untapped potential, and Roelofse dared to dream of carving out a niche for the local Afrikaans community in the vast expanse of the internet.e way you tell your story online can make all the difference. Toeter, meaning "hooter" in English, was not just another social media platform; it was a bold endeavour to create a virtual space where users could connect, conduct business, find entertainment, and make a meaningful impact on each other's lives. From its inception, Toeter set itself apart by embracing a distinctly South African identity, infusing every aspect of its design and functionality with the rich tapestry of Afrikaans culture. https://images.squarespace-cdn.com/content/v1/65a170acbaef5d3f6cf7510a/1709315035422-OGGHUAKMMPI1831PD061/toeter6-2.jpg Featured Projects - Toeter: A Journey into Innovation and Afrikaans Identity https://images.squarespace-cdn.com/content/v1/65a170acbaef5d3f6cf7510a/1709315036983-UH16P3607O1WTPPWBQ8U/toeter2-2.jpg Featured Projects - Toeter: A Journey into Innovation and Afrikaans Identity https://images.squarespace-cdn.com/content/v1/65a170acbaef5d3f6cf7510a/1709315037648-AQIQFCAIBE8AWD1LMWTP/toeter1-2.jpg Featured Projects - Toeter: A Journey into Innovation and Afrikaans Identity https://images.squarespace-cdn.com/content/v1/65a170acbaef5d3f6cf7510a/1709314949059-4WB16964CKAH80ISLYCO/toeter4.jpg Featured Projects - Toeter: A Journey into Innovation and Afrikaans Identity https://images.squarespace-cdn.com/content/v1/65a170acbaef5d3f6cf7510a/1709314949093-B85UVXOKGJFF56BMZXHG/toeter7-2.jpg Featured Projects - Toeter: A Journey into Innovation and Afrikaans Identity https://images.squarespace-cdn.com/content/v1/65a170acbaef5d3f6cf7510a/1709315121639-NSVONZDGLDG6Y8414GRO/toeter5-2.jpg Featured Projects - Toeter: A Journey into Innovation and Afrikaans Identity https://images.squarespace-cdn.com/content/v1/65a170acbaef5d3f6cf7510a/1709315122226-1II494G1PLU5WMWDRVGO/toeter3-2.jpg Featured Projects - Toeter: A Journey into Innovation and Afrikaans Identity https://www.edtrealistic.com/featuredprojects/the-evolving-south-african-fashion-scene-glh3x monthly 0.5 2024-03-04 https://images.squarespace-cdn.com/content/v1/65a170acbaef5d3f6cf7510a/1709316768554-GK1Y12KZ9KD0ZT0CJK66/Cath.nic.jpg Featured Projects - The Evolving South African Fashion Scene https://images.squarespace-cdn.com/content/v1/65a170acbaef5d3f6cf7510a/1709317446442-35T0C3ZZX9HFUTCK98XD/20240213_114547.jpg Featured Projects - The Evolving South African Fashion Scene https://images.squarespace-cdn.com/content/v1/65a170acbaef5d3f6cf7510a/1709316768571-88FU95PWQ1275F4NOWZ3/queenspark+19.jpg Featured Projects - The Evolving South African Fashion Scene https://images.squarespace-cdn.com/content/v1/65a170acbaef5d3f6cf7510a/1709316769200-QDRMMFRZKEEPADRM8CJV/queenspark9+2.jpg Featured Projects - The Evolving South African Fashion Scene https://images.squarespace-cdn.com/content/v1/65a170acbaef5d3f6cf7510a/1709316770161-DWOU6GIOLT6QCS352FVC/queenspark14.jpg Featured Projects - The Evolving South African Fashion Scene https://images.squarespace-cdn.com/content/v1/65a170acbaef5d3f6cf7510a/1709316769345-FFXVWZTLUG45AZDCHASV/queenspark11.jpg Featured Projects - The Evolving South African Fashion Scene https://images.squarespace-cdn.com/content/v1/65a170acbaef5d3f6cf7510a/1709316769834-Q65HJ2IL3SE8MO8UAZ3D/queenspark13.jpg Featured Projects - The Evolving South African Fashion Scene https://images.squarespace-cdn.com/content/v1/65a170acbaef5d3f6cf7510a/1709317446190-4FMTMTVXQ4RWLTTSEF0M/7d1885e9-4966-4d9a-8ac5-6c1a2768386a.jpg Featured Projects - The Evolving South African Fashion Scene https://images.squarespace-cdn.com/content/v1/65a170acbaef5d3f6cf7510a/77043a16-98e2-4390-82f9-bb74a4a11ae6/queenspark.jpg Featured Projects - The Evolving South African Fashion Scene My involvement with Queenspark, a national fashion retailer, spans several years, where I consult on various aspects of their retail cycle. In their mature market, fashionability spans different levels, requiring a nuanced approach to both concept and product selection. Collaborating with my very talented design source and in-house VM team, we not only conceptualize impactful window displays but also ensure the product lineup resonates with diverse mature fashion identities. Navigating the evolving South African fashion scene, where high-street shopping has died, fashion retailers in shopping malls play a key role in engaging diverse target audiences. Unlike the hefty budgets of 5th Avenue counterparts, our retailers must innovate with conceptual thinking, using new substrates and inventive propping for a wow impact. Shopping malls also enforce strict rules on window layering, adding an extra layer of challenge. I welcome the opportunity to conceptualize the wow factor within the current fashion trends and overlay it with the latest décor influences. Mixing it up with strong mannequin clusters, and in-store merchandising, each element resonates uniquely. It's not just about showcasing fashion; it's about setting the brand tone for our audience and capturing attention amid the mall hustle. https://images.squarespace-cdn.com/content/v1/65a170acbaef5d3f6cf7510a/1709316826768-QFD0MAHCEMB9CXVE8RN2/queenspark2.jpg Featured Projects - The Evolving South African Fashion Scene https://images.squarespace-cdn.com/content/v1/65a170acbaef5d3f6cf7510a/1709316826726-5WQM2XFR1PDNNTAX1M60/queenspark7.jpg Featured Projects - The Evolving South African Fashion Scene https://images.squarespace-cdn.com/content/v1/65a170acbaef5d3f6cf7510a/1709316827366-51C1VLLAH6NGZLQWN4EB/queenspark12.jpg Featured Projects - The Evolving South African Fashion Scene https://images.squarespace-cdn.com/content/v1/65a170acbaef5d3f6cf7510a/1709316827668-0TR137JZUXWX44S0WQKR/queenspark20.jpg Featured Projects - The Evolving South African Fashion Scene https://www.edtrealistic.com/featuredprojects/home-feature-in-italian-home-2010 monthly 0.5 2024-03-01 https://images.squarespace-cdn.com/content/v1/65a170acbaef5d3f6cf7510a/1709323039421-EG9LIELN267IBODEAPFI/screen-shot-2012-09-19-at-3-44-38-pm-png.jpg Featured Projects - Home Feature in Italian Home, 2010 https://images.squarespace-cdn.com/content/v1/65a170acbaef5d3f6cf7510a/1709323039427-PFN52V0BQEJJ87YKW1DS/screen-shot-2012-09-19-at-3-45-16-pm-png.jpg Featured Projects - Home Feature in Italian Home, 2010 https://images.squarespace-cdn.com/content/v1/65a170acbaef5d3f6cf7510a/1709323040017-JIEA98NV42OMVCUEQ57R/screen-shot-2012-09-19-at-3-45-42-pm-png.jpg Featured Projects - Home Feature in Italian Home, 2010 https://images.squarespace-cdn.com/content/v1/65a170acbaef5d3f6cf7510a/1709323040055-YLM2J7DS8Q5V8J8VSYC2/screen-shot-2012-09-19-at-3-46-15-pm-png.jpg Featured Projects - Home Feature in Italian Home, 2010 https://images.squarespace-cdn.com/content/v1/65a170acbaef5d3f6cf7510a/1709323040730-WYW2MNP903FTYQPB1858/screen-shot-2012-09-19-at-3-46-31-pm-png.jpg Featured Projects - Home Feature in Italian Home, 2010 https://images.squarespace-cdn.com/content/v1/65a170acbaef5d3f6cf7510a/1709323040769-PZ7V9I0DKWNJLFQDO3T4/screen-shot-2012-09-19-at-3-46-46-pm-png.jpg Featured Projects - Home Feature in Italian Home, 2010 https://images.squarespace-cdn.com/content/v1/65a170acbaef5d3f6cf7510a/1709323041480-MOXVCT3U9BBFPISMOOUA/screen-shot-2012-09-19-at-3-47-08-pm-png.jpg Featured Projects - Home Feature in Italian Home, 2010 https://www.edtrealistic.com/featuredprojects/embarking-on-my-inaugural-venture-into-the-food-safety-industry monthly 0.5 2024-03-01 https://images.squarespace-cdn.com/content/v1/65a170acbaef5d3f6cf7510a/1707258283227-EP4FKZHJ6FBAA2VX48Q0/Ecowize+Happy+Heritage+Day+team.jpg Featured Projects - Embarking on my Inaugural Venture into the Food Safety Industry https://images.squarespace-cdn.com/content/v1/65a170acbaef5d3f6cf7510a/1707258416261-PB4KFMQ1YE6L2LR60KDG/History+of+Ecowize+2024_L1.jpg Featured Projects - Embarking on my Inaugural Venture into the Food Safety Industry https://images.squarespace-cdn.com/content/v1/65a170acbaef5d3f6cf7510a/1709313802848-B4OE74AMX9PK5S60WIRI/Ecowize_Website+launch+E+news+screens_L13.jpg Featured Projects - Embarking on my Inaugural Venture into the Food Safety Industry https://images.squarespace-cdn.com/content/v1/65a170acbaef5d3f6cf7510a/9154d7dd-3a9a-4016-8e40-7813da1c8504/Ecowize_Website+launch+E+news+screens_L12.jpg Featured Projects - Embarking on my Inaugural Venture into the Food Safety Industry The stage was set against heightened scrutiny after the listeriosis and Covid-19 outbreaks. This presented a big opportunity to serve an industry awakening to the critical importance of food safety. The recipe for success, shared by the global CEO, was deceptively simple: focus on operational excellence, let integrity echo in your battle cry, and foster partnerships founded on trust for the long term. In the absence of a distinct marketing voice, my task was clear-cut. Leveraging their distinctive offerings, and crafting a brand narrative was a seamless process. We settled on an authoritative, thought leadership tone with a subtle, authentic undertone. What set this journey apart was the brand's genuine commitment to empowering its people beyond the superficial. It went beyond mere training courses, delving into a passionate transformation journey, and an in-depth leadership development program. https://www.edtrealistic.com/featuredprojects/crafting-a-new-brand-narrative-a-showcase-of-mobelli-furniture-and-livings-fourways-transformation monthly 0.5 2024-03-05 https://images.squarespace-cdn.com/content/v1/65a170acbaef5d3f6cf7510a/622a5edc-c214-4a15-bf77-43994dbd55cc/IMG_E4565.JPG Featured Projects - Crafting a New Brand Narrative: A Showcase of Mobelli Furniture and Living's Fourways Transformation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a170acbaef5d3f6cf7510a/799fa887-6710-42fe-abce-5ca8da37a35c/mobelli4.jpg Featured Projects - Crafting a New Brand Narrative: A Showcase of Mobelli Furniture and Living's Fourways Transformation In a decor environment saturated with options for the discerning middle to high-income clientele, Mobelli, a family business led by a passionate entrepreneur, sought a distinctive edge. Embracing the challenge, I set out to weave a narrative that not only enhanced their affordable luxury with a touch of European chic brand promise but also injected a much-needed heart into their traditional hard-sell approach. The canvas for this transformation was vast - from store design and shopfitting to packaging and an overall brand tone refresh. The goal was to create a store design solution that demanded a consistent product signature, with a visual journey echoing design, luxury, and function seamlessly. Navigating the competitive landscape, the talented Rob Hill orchestrated the store design. I introduced a new brand hierarchy to plan space for furniture, accessories, and smalls. This hierarchy not only sorted products based on their contribution to turnover but also strategically played their role in enticing customers through the doors. The revamped flagship in Fourways now stands as a testament to the artful fusion of functionality and aesthetics, with elements ready to be seamlessly introduced in smaller stores across the group. Mobelli's new narrative is not just a retail experience; it's a journey that beckons customers to indulge in the allure of refined living, all while embracing the brand's distinctive design undertone. https://images.squarespace-cdn.com/content/v1/65a170acbaef5d3f6cf7510a/da10b0e4-5506-404c-88fa-de7f92bcec79/mobelli2.jpg Featured Projects - Crafting a New Brand Narrative: A Showcase of Mobelli Furniture and Living's Fourways Transformation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a170acbaef5d3f6cf7510a/1707257516678-FUBFIG54SXKG4H6NF3WH/mobelli1.jpg Featured Projects - Crafting a New Brand Narrative: A Showcase of Mobelli Furniture and Living's Fourways Transformation https://images.squarespace-cdn.com/content/v1/65a170acbaef5d3f6cf7510a/1707257516679-OEK8F7VVVLY520HGB6UF/mobelli3.jpg Featured Projects - Crafting a New Brand Narrative: A Showcase of Mobelli Furniture and Living's Fourways Transformation https://www.edtrealistic.com/featuredprojects/sarie-woon-november-2009 monthly 0.5 2024-03-01 https://images.squarespace-cdn.com/content/v1/65a170acbaef5d3f6cf7510a/249820e8-6ffe-41bf-aff8-4c50f3459bdb/screen-shot-2012-09-19-at-3-29-02-pm-png.jpg Featured Projects - Sarie Woon - November 2009 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a170acbaef5d3f6cf7510a/f7881a8b-238a-4398-b87e-670cd318bb2f/screen-shot-2012-09-19-at-3-29-50-pm-png.jpg Featured Projects - Sarie Woon - November 2009 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.edtrealistic.com/featuredprojects/house-and-leisure-february-2009 monthly 0.5 2024-03-01 https://images.squarespace-cdn.com/content/v1/65a170acbaef5d3f6cf7510a/73e6d419-8f6b-4f54-926d-b6056d246ef4/screen-shot-2012-09-19-at-3-04-49-pm-png.jpg Featured Projects - House and Leisure - February 2009 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a170acbaef5d3f6cf7510a/0298d7ee-848b-4c64-90ae-14352d0aa5cd/screen-shot-2012-09-19-at-3-07-09-pm-png.jpg Featured Projects - House and Leisure - February 2009 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a170acbaef5d3f6cf7510a/ad04d1bf-2dc8-4a0d-bc41-491c797e9c21/screen-shot-2012-09-19-at-3-04-45-pm-png.jpg Featured Projects - House and Leisure - February 2009 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.edtrealistic.com/featuredprojects/qis22cgiusne9wdmigmy0ftq10v3lm monthly 0.5 2024-03-01 https://images.squarespace-cdn.com/content/v1/65a170acbaef5d3f6cf7510a/635d9ca7-b731-4b1c-9d06-0f1e08782526/screen-shot-2012-09-15-at-3-12-32-pm-png.jpg Featured Projects - House Paternoster – House and Leisure November 2008 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a170acbaef5d3f6cf7510a/c6453a58-382f-421d-adb3-08e00c8b608a/screen-shot-2012-09-15-at-3-12-38-pm-png.jpg Featured Projects - House Paternoster – House and Leisure November 2008 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a170acbaef5d3f6cf7510a/f8b5301e-9187-44df-a443-d6f7c2b93b31/screen-shot-2012-09-15-at-3-12-41-pm-png.jpg Featured Projects - House Paternoster – House and Leisure November 2008 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a170acbaef5d3f6cf7510a/bc020afa-33d9-42b1-8aa6-9b038fc7369b/screen-shot-2012-09-15-at-3-12-43-pm-png.jpg Featured Projects - House 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